<aside> 🎨 Hi! I’m Yana Parshina — Product Manager and UK Global Talent visa holder.

I specialize in building personalization and recommendation products that shape meaningful customer experiences. At one of the largest e-commerce companies, I launched these features from scratch in both mobile apps and web — reaching over 20 million monthly active users.

With a background in system analysis and leadership of cross-functional teams, I bring a deep understanding of how products are built and scaled. My focus goes beyond features — I care about the full customer journey and long-term product impact.

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🌈 About Me

I’m a Product Manager with 5+ years of experience leading the development of large-scale B2C products, specializing in personalization, recommendations, and user experience design across mobile and web platforms. I’ve launched and scaled features used by millions, driven measurable impact on engagement and conversion, and built customer-centric strategies from the ground up.

Recognized as a Global Talent in the UK IT Sector, I bring a unique blend of strategic thinking, deep technical understanding, and user empathy. I actively contribute to the professional product community as a speaker, writer, and mentor, helping others grow and build meaningful digital experiences.

My background in business and systems analysis shaped my ability to bridge business needs with technical solutions. I’ve led cross-functional teams, built analytics-driven backlogs, and translated complex processes into intuitive, valuable products. I understand developers, I understand business — but most importantly, I understand users.

Before becoming a product leader, I worked in IT consulting (Deloitte) and led a systems analysis department, where I mentored 20+ specialists and designed scalable solutions for complex services. This journey gave me a systems-level view of product development, and a deep respect for quality collaboration across functions.

At the heart of everything I do is a focus on real user needs — not assumptions. I believe great products come from listening, observing, and deeply caring about what people actually experience.

📬 Contact

Reach me at [email protected] or on LinkedIn at https://www.linkedin.com/in/iana-parshina/

Also I have page as a mentor here: https://getmentor.dev/mentor/iana-parshina and in WIT

Let's connect and learn together!

🤩 Mentoring and judging at hackathons and championships

Articles and interviews

⭐ Skills

• Product Management: Proven expertise in leading product development for mobile applications with millions of monthly users, from vision and strategy to backlog management.